Download Abstimmung am Kiosk: Der Einfluss der Titelseitengestaltung by Bettina Kaltenhäuser PDF

By Bettina Kaltenhäuser

Gilt die Titelblattprämisse "sex sells" auch für politische Publikumszeitschriften? Trifft es zu, dass politische Titelthemen bei Nachrichtenmagazinen den Verkauf hemmen?

Am Beispiel der Jahrgänge 1997 bis 2001 der journal Spiegel, Stern und concentration untersucht Bettina Kaltenhäuser den Einfluss der Titelseitengestaltung politischer Publikumszeitschriften auf ihren Einzelverkauf. a number of Regressionsanalysen ergeben, dass bestimmte Titelseitenmerkmale einen direkten und signifikanten Einfluss auf die Einzelverkaufsauflage haben. Allerdings wirken sich gleiche Merkmale bei verschiedenen Blättern unterschiedlich auf den Verkauf aus. Beispielsweise profitiert der Spiegel von monothematischen Ausgaben, während bei concentration Servicetitelthemen die Nachfrage positiv beeinflussen. Es zeigt sich, dass der Erklärungsbeitrag von Titelblattmerkmalen im Vergleich zu Umweltfaktoren, z.B. Saison und Länge des Verkaufszeitraums, relativ gering ist.

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Download African Appropriations: Cultural Difference, Mimesis, and by Matthias Krings PDF

By Matthias Krings

Why may a Hollywood movie develop into a Nigerian video remake, a Tanzanian comedian booklet, or a Congolese song video? Matthias Krings explores the myriad methods Africans reply to the relentless onslaught of worldwide tradition. He seeks out locations the place they've got tailored pervasive cultural types to their very own reasons as photograph novels, comedian books, songs, posters, or even rip-off letters. those African appropriations display the wide scope of cultural mediation that's attribute of our hyperlinked age. Krings argues that there's now not an "original" or "faithful copy," yet purely never-ending alterations that thrive within the fertile floor of African renowned culture.

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Download What Were They Thinking?: Crisis Communication -- the Good, by Steve Adubato PDF

By Steve Adubato

A few organisations spend thousands of bucks on so-called 'crisis communique plans.' Others provide lip provider, heading off the topic just like the plague. they only wish for the easiest, praying that they by no means face a drawback. both manner, as Steve Adubato says, 'Wishful considering is not any replacement for a strategic plan.' Nationally well-known conversation trainer and four-time Emmy Award successful broadcaster Steve Adubato has been educating, writing, and considering conversation, management, and predicament conversation for almost twenty years. In What have been They pondering? Adubato examines twenty-two arguable and complicated public kin and media mishaps, a lot of which have been performed out in public. Adubato discusses the Johnson & Johnson Tylenol scare, the Don Imus controversey, former lawyer normal Alberto Gonzales, former EPA Administrator Christie Whitman, invoice O'Reilly, the typhoon Katrina obstacle and the Catholic Church's pedophilia scandal.Arranged in brief chapters detailing each one case separately, the publication presents a short heritage of the subjects and solutions the questions: Who received it correct? Who acquired it mistaken? What can the remainder of us research from them?

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Download Digital Activism in the Social Media Era: Critical by Bruce Mutsvairo PDF

By Bruce Mutsvairo

This publication probes the energy, potentiality and talent of recent conversation and technological alterations to force online-based civil motion throughout Africa. In a continent booming with cellular innovation and a plethora of social networking websites, the net is taken into account a strong platform utilized by pro-democracy activists to barter and infrequently push for reform-based political and social adjustments in Africa. The ebook discusses and theorizes electronic activism inside of social and geo-political nation-states, analysing circumstances corresponding to the #FeesMustFall and #BringBackOurGirls campaigns in South Africa and Nigeria respectively to query the level to which they've got replaced the dynamics of electronic activism in sub-Saharan Africa. Comparative case research reflections in 8 African international locations determine and critique electronic techniques wondering what effect they've got had at the civil society. instances additionally discover the African LGBT neighborhood as a social stream whereas discussing possibilities and demanding situations confronted via on-line activists battling for LGBT equality. ultimately, gender-based activists utilizing electronic instruments to realize awareness and facilitate social adjustments also are appraised.

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Download Verbal Communication by Louis de Saussure, Andrea Rocci PDF

By Louis de Saussure, Andrea Rocci

Language is the main pervasive technique of human communique. Drawing on examine in conversation and within the language sciences, the guide provides a wealthy photo of verbal conversation addressing how specific and implicit meanings are negotiated in conversations, arguments and narratives, masking the media and contexts of verbal conversation, the impression of cultural and linguistic variety and the evaluate of verbal conversation caliber.

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Download The Great Brain Suck: And Other American Epiphanies by Eugene Halton PDF

By Eugene Halton

More and additional info is pumped into our media-saturated international on a daily basis, but americans appear to comprehend much less and not more. In a society the place who you're is outlined through what you purchase, and the place we wish to event truth through staring at it on television, Eugene Halton argues anything has essentially long past incorrect.             fortunately Halton, with scalpel-sharp wit in a single hand and the balm of knowledge within the different, is the following to function at the declining physique politic. His preliminary prognosis is bleak: quick meals and an excessive amount of time spent sitting, even if in our automobiles or on our couches, are ruining bodies, whereas our minds are weakened through the proliferation of digital devices—TVs, desktops, mobile phones, iPods, video games—and their alienating results. If we're wasting the conflict among autonomy and automation, he asks, how can our tradition regain self-sufficiency? Halton unearths the reply within the inspiring visions—deeply rooted in American culture—of an natural and extra spontaneous existence on the center of the paintings of grasp craftsman Wharton Esherick, mythical blues singer Muddy Waters, city critic Lewis Mumford, and artist Maya Lin, between others.             A scathing and unique jeremiad opposed to smooth materialism, The nice mind Suck is additionally a chain of epiphanies of a less complicated yet extra profound life.

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Download Interactive Experience in the Digital Age: Evaluating New by Linda Candy, Sam Ferguson PDF

By Linda Candy, Sam Ferguson

Using interactive know-how within the arts has replaced the viewers from viewer to player and in doing so is remodeling the character of expertise. From visible and sound paintings to functionality and gaming, the bounds of what's attainable for construction, curating, creation and distribution are always extending. hence, we have to re-examine the best way those practices are evaluated. Interactive event within the electronic Age explores different methods of constructing and comparing interactive electronic artwork throughout the eyes of the practitioners who're embedding review of their inventive technique as a manner of unveiling and embellishing their perform. It attracts on learn equipment from different disciplines similar to interplay layout, human-computer interplay and practice-based examine extra as a rule and adapts them to enhance new concepts and methods for the way we mirror upon and investigate worth within the construction and adventure of interactive paintings. With contributions from artists, scientists, curators, marketers and architects engaged within the inventive arts, this e-book is a useful source for either researchers and practitioners, operating during this rising box.

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Download Film Festivals: Culture, People, and Power on the Global by Cindy Hing-Yuk Wong PDF

By Cindy Hing-Yuk Wong

Movies, stars, auteurs, critics, and the sheer pleasure of cinema come jointly in movie fairs as integral constellations of artwork, enterprise, and glamour. but, how good will we really comprehend the forces and meanings that those occasions embody?

Film Festivals bargains the 1st entire review of the heritage, humans, movies, and a number of features of the competition international. From Sundance to Hong Kong, from the glitter of Cannes to edgier gala's that problem limitations or foster LGBTQ cultural creation, movie fairs have a good time paintings, advertise enterprise, deliver cinema to different audiences, and lift key matters approximately how we see our global. Cindy Hing-Yuk Wong situates fairs inside altering international practices of movie, together with their vital ties to either Hollywood and self reliant cinema. She explores how those occasions became critical within the development of cinema wisdom in addition to the behind-the-scene mechanics of finance, distribution, and review. through linking normal buildings and connections to precise motion pictures and auteurs, Wong addresses the parts and construction of movie gala's that proceed to reshape filmmaking as artwork and business.

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