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Extra resources for Communication, Commerce and Power: The Political Economy of America and the Direct Broadcast Satellite, 1960-2000
Nevertheless, the work of Robert Cox and others constitutes a rich point of departure for the study at hand. 3 CULTURE AND CRITICAL INTERNATIONAL POLITICAL ECONOMY Robert Cox, like Schiller, understands that a broad range of capjtalist globalization activities are contributing to cultural tendencies toward homogenization in world order. ' 17 Cox also considers states to be core structural mediators of these cultural meetings. For Cox, states may facilitate or impede cultural homogenization. The latter response may take place through the protection of strategic home industries through state-based mechanisms, such as legal protections or economic subsidies for domestic mass media, nationalist educational policies, support for a range of domestic institutions and infrastructures, and so forth.
The American state, since the mid-1980s, itself has been restructured in ways that have prioritized the neo-liberal reordering of domestic and international relations. State officials have come to champion TNC interests seeking a stable international regime in which to exploit communication and information technologies and/ or expand market opportunities. In response to a foreign communication policy crisis in the 1980s, components of the American state were reformed in order to facilitate its mediation of comprehensive global restructuring activities.
The historical development, implementation and implications of communication technologies - such as DBS - has not only involved struggles that are contextualized and mediated by established structural conditions; once established and part of daily life, such technologies constitute new mediators in the historical process. But beyond the capacities afforded by historically constructed ways of doing and thinking, the capacity of a technology like DBS- and thus its role as a mediator in the international political economy - also is directly shaped by its material capabilities.
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