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By Marshall McLuhan

Experimental in personality and laced with satire and wit, 'Counterblast' is a set of the writings of Nineteen Sixties media guru Marshall McLuhan which concentrate on the human within the digital age.

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14 Marsh all McLuhan, Letters, December 281954. A. in English Literature from Trinity Hall, Cambridge. His doctoral thesis on the Trivium (Cambridge, 1942) is a critique of communication through 2000 years of history, recounting the rise and fall of poetics, rhetoric, and dialectic in every era. Forms of disquisition, McLuhan believed, ultimately influence perception itself, and determine the very content of discourse and learning, unconsciously framing the character of entire cultures. Marshall McLuhan has written more than twenty books, including The Mechanical Bride: Folklore of Industrial Man (1951), The Gutenberg Galaxy: The Making of Typographic Man (1962), and Understanding Media: The Extensions ofMan (1964).

How was McLuhan able to 'see' and to 'understand' ahead of others, from the 1950S, situations that are all too obvious to us today? What turned him into a sagacious visionary, Heraclitean gadfly or media oracle? It was his humanistic background, his passion for literature and his capability of developing a way of simultaneously looking at and through things based on his life-long training in the humanities, on his passion for artistic quests. As an artist, Wyndham Lewis put on the mask of the enemy; his blasts were satirical attacks.

ELENA LAMBERTI teaches American & Canadian Literature at the University of Bologna, Italy. She is the author of Marshal! McLuhan. Tra letteratura, arti e media and editor of Interpreting/Translating European Modernism. A Comparative Approach. Her areas of study also include: cultural memory; media studies and interfacing sciences/humanities. - - - - - - - - - Marshall McLuhan Centennial New Titles for 20II Counterblast (facsimile 1954 edition) Foreword by W Terrence Gordon ISBN: 978-1-58423-452-4 From Cliche to Archetype (with Wilfred Watson) W Terrence Gordon - Editor ISBN: 978-1-58423-066-3 The Medium is the Massage (with Quentin Fiore) Special, large format facsimile hardcover edition ISBN: 978-1-58423-453-1 Other Marshall McLuhan Titles Understanding Media: The Extensions ofMan, critical edition ISBN 978-1-58423-°73-1 The Medium is the Massage (with Quentin Fiare) ISBN 978-1-58423-°7°-0 war and Peace in the Global Village (with Quentin Fiore) ISBN 978-1-58423-°74-8 The Mechanical Bride: Folklore of Industrial Man ISBN 978-1-58423-243-8 The Book ofProbes - Hardcover edition ISBN 978-1-58423-°56-4 Marshal!

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