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By Henning Breuer, Zeno Wolze, Elisabeth Umbach (auth.), Aaron Marcus (eds.)

The four-volume set LNCS 8012, 8013, 8014 and 8015 constitutes the lawsuits of the second one foreign convention on layout, person event, and value, DUXU 2013, held as a part of the fifteenth foreign convention on Human-Computer interplay, HCII 2013, held in Las Vegas, united states in July 2013, together with 12 different thematically comparable meetings. the full of 1666 papers and 303 posters awarded on the HCII 2013 meetings used to be conscientiously reviewed and chosen from 5210 submissions. those papers handle the most recent study and improvement efforts and spotlight the human features of layout and use of computing structures. The papers approved for presentation completely conceal the complete box of Human-Computer interplay, addressing significant advances in wisdom and potent use of pcs in quite a few software parts. the full of 282 contributions incorporated within the DUXU complaints have been conscientiously reviewed and chosen for inclusion during this four-volume set. The eighty three papers incorporated during this quantity are equipped within the following topical sections: DUXU in company and the firm, designing for the internet event; product layout; details and data layout and visualisation; and cellular functions and services.

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Additional info for Design, User Experience, and Usability. Web, Mobile, and Product Design: Second International Conference, DUXU 2013, Held as Part of HCI International 2013, Las Vegas, NV, USA, July 21-26, 2013, Proceedings, Part IV

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Journal of Computer-Mediated Communication 14, 875–901 (2009) 19. : User acceptance of information technology: Toward a unified view. MIS Quarterly 27(3), 425–478 (2003) 20. : User acceptance of mobile internet based on the unified theory of acceptance and use of technology: investigating the determinants and gender differences. Social Behavior and Personality 38(3), 414–426 (2010) 21. : Examining the Internet in Everyday Life. html 22. : Uses and Gratifications Theory. Introducing Communication Theory: Analysis and Application, pp.

An exemplary concept developed in the VIP work stream was Try & Buy on Recommendation: Try&Buy is a powerful tool to convince unsure customers, but on the other hand the risk of abuse is relatively high. With Try & Buy on Recommendation, the product could be tested before buying exclusively by persons, who were invited by a group of special customers (VIPs). This could help to prevent abuse, since the person testing the product feels obligated to the person, who recommended the product. In addition to that, especially people who pay special attention to recommendations of friends (like Miss Heart) are more likely to be acquired as customers with this concept.

To the second stage (interpretation), however, belong the identification of the valuesoriented questions of identity. For this purpose, starting from the model of Aaker & Joachimsthaler, were considered the results of a subsequent research [4] that had further broken down the four "connotations" in six "dimensions" as well as, for each of them, in a pair of "characteristics "in which can be articulated and composed a brand identity: 1. brand as a product: the brand identity is characterized by the attributes of both its individual products/services and the whole range of supply; 2.

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